LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via cable. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and streaming services